Published | By Michael Chibuzor
Targeted traffic is the key
Driving people to your offer is the fundamental key to look out for if you’re a website owner and a writer. Bear in mind that you don’t necessarily need traffic, but TARGETED traffic.In other words, the people who should visit your website and blog MUST be interested in what you’re writing about – to a large extent.
I don’t want to waste your precious time. I’ve divided these 30 traffic generation tips for content marketers into 5 sections. Read each stage quietly and go implement the tips therein:
Know your market
Mind you, this is different from keyword research.Many business owners and bloggers experience challenges at driving targeted traffic to their websites because they don’t know who lives in their market. How you found out how their ages, sex, lifestyle, income range, education etc. looks like?
A market is a place where you meet your ideal customers. At first, they will not come to you because you’re still a stranger to their environment. You’ve to look for them and bring them to your website.
1. Follow hot trends – What is happening right now in the blogosphere and the world at large have a strong impact in your market.
Aha, the changes may not directly affect you, but it’ll affect your ideal customers. And they’re the ones you’re serving. Always keep yourself updated on hot trends.
2. Subscribe to industry newsletter – The reason why you should subscribe to 3 – 5 industry newsletters is so that you can get current information on products, services, trends, events and research works. You need this to improve your content and consequently drive more traffic.
3. Use Google analytics – Google has provided more than an analytics tool here. With this, you can identify the location of your most active readers. The type of content people read the most and how long they stay while reading them. Get to know the best keywords that are bringing in organic traffic so that you can focus more on those.
4. Find and join in the discussions – Don’t spam forums and facebook walls, get involved in the discussion and learn what your ideal customers are concerned about.
5. Study the popular posts on niche-specific blogs – If a particular post is popular, don’t think it’s an accident. Study it carefully and use the idea to create yours.
Drip feed rich content
You can use a content delivery system to drip feed your content or simply schedule it using the WordPress CMS.There is no shortcut to building a high-traffic website and blog than paying attention to valuable content.
I know that so many people who don’t understand the importance of this would frown at it. Aside Google and their rigorous updates, your target audience is desperately yearning for rich, dynamic and exclusive content.
You can’t afford to stick to generic articles, blog posts and other forms of content and expect to drive traffic in this competitive era.
Don’t be deceived by any fake software that promises to send you avalanche of free quality traffic without any effort on your part. That’s hype and it doesn’t work in the real world.
Remember, you’ve to drip feed the content you write gradually but consistently. Don’t try to add 5 articles or blog posts to your blog every day – ideally, schedule one post to be published daily or one post per week.
This way, you can concentrate on promoting the content via other blogs, directories, press release distributions etc.
To produce rich content consistently, do these 5 things:
6. Listen more than you talk – If you can listen more than you talk, you’ll be a better writer and win the hearts of your target audience. Because you have listened and now, you are TRULY capable of solving their problems.
7. Set a goal that you MUST write content daily – the more you write the more better you’ll become. Yes baby!
8. Craft strong and catchy headlines – The headline is the most important part of your content. Make it good because Google will fall in love with it, when people start clicking on it.
9. Be personal – connect emotionally with readers. Tell a story to captivate your audience and get them fully involved. Ask open-ended questions and give welcome comments.
10. Call to action – tell readers what to do next. Ask them to read more or subscribe to your list so that you can send them better and fresher information.
If you’ve a product, don’t be stupid or shy – ask them to buy now. I’m sure you don’t want to go broke?