What makes people buy? Understanding the psychology of the online shopping process

February 17, 2014 by Guest Blogger

Helping shoppers go from browsing to buying is the name of the game in ecommerce. But it’s not as easy as it looks. Did you know?

• 57% of shoppers abandon a site if they have to wait more than three seconds for something to load. 
• 85% of shoppers read online reviews before using local businesses.
• 41% abandon an online shopping cart because of hidden charges.

 Find out more on this excellent infographic courtesy of Vouchercloud

courtesy http://www.marketingdonut.co.uk