Want To Know What Is The Best Paying Affiliate Programme?
I see this question asked on many SEO forums. What is the best affiliate programme? Many people want to know what is the universal best paying affiliate programme out there. The one that will make them the most cash. Do you want to know what it is?
Many people want to know what is the single best affiliate programme out there. The one affiliate programme that they can make the most money out of. The top banana. The daddy of all affiliate programmes. The ‘big kahuna’. You really want to know, hmm?!
Well…Let’s answer the question of what is the best affiliate programme. Are you ready? Are you sitting comfortably?! OK…
THE Definitive Answer
The answer is that the best affiliate programme out there is the one that best meets your goals. This means that there is no single best affiliate programme out there. The best affiliate programme is the one that works best for you. Booo! What a cop out – that’s probably not the answer most of you wanted to hear!
But it’s true, there is no universal best affiliate programme. This is because each person and each sales strategy is different. All the different approaches will yield different results for the same affiliate programmes.
Some people do not care what product they sell as long as they make as much cash as possible. Others, usually with very reputable websites, want to make sure that they remain ethical, so maximising money is not everything. They know that with certain products they may make more money in the short term, but if their reputation takes a hit, they could lose out big time in the future.
There are also concerns about niche. A health and beauty website might do very well selling the latest weight loss product, but a finance site probably won’t. You have to know your visitors and what sort of things they are interested in. It doesn’t have to be in the exact same niche, but there must be some sort of interest if you want to sell a product. The type of people that frequent your site must be the type of people that would be interested in the product in question. Teen celebrity sites will probably have a tough time selling stocks and shares secrets. However a teeth whitening site may well do well selling weight loss products.
There are also concerns with HOW you plan on selling a product. Are you selling it on an established site, or are you selling it on a 1 page sales page via PPC (pay per click)? Traffic from a natural Google search will probably behave a little different from bought traffic. Regular visitors to a site will also likely behave differently. Regular visitors will hopefully have some loyalty to you, and will trust you more, which usually stimulates better sales results.
Checkpoints For A Good Affiliate Programme
The point is that every site is different, and so different affiliate programmes will work differently for different people. It’s all different! However there are many thousands of affiliate programmes out there and you can’t just randomly try them all. Luckily there are a number of things that you can check on to predict if an affiliate programme will work for you.
- Find some sort of evidence that the product actually sells. Look for statistical proof on the site. If the product is on Clickbank, then make sure it has a least a little bit of a gravity score. This can be checked in the Clickbank Marketplace.
- Is the product beneficial to people. Does it solve a common problem for example?
- Will there be a wide enough interest in the product? Weight loss products have a huge interest for example, whereas walrus tooth cleaning products probably do not.
- What methods are you using to sell? If you’re using PPC (pay per click) then you may need to sell higher priced products to recoup your costs.
- Think about the income levels of your visitors. If you have a site about frugality for example then your visitors might not be willing or able to pay high prices for frivolous products. (However they may be willing to spend a little money on a product that helps them save or make money.) A site for investors might yield good sales for higher prices products.
- Try and find a product that is a little unique. That way it will make your visitors sit up and take notice.
- Look at the sales page. Is it user friendly and easy to make a purchase from? A nice big ‘buy now’ button for example. Some sales pages are complicated and cluttered and will simply not close many sales.
- Does the sales page quickly tell the reader the benefits of buying the product. Most people will quickly click away if it does not.
- Does the sales page look trustworthy. Are there genuine testimonials and is the person who created the product transparent, real and available. Buyers will want to know who they are buying from before they part with their hard earned cash. There are too many anonymous charlatans, and most people are aware of this.
- Make sure they have multiple ways of paying for the product. Various credit cards and a Paypal option is good.
- Look at cookie duration. Most people don’t buy immediately. If there are 90 day cookies, then the person you sent to the sales page can return up to 90 days later to buy, and you will still be credited with the sale.
- Look for reviews of the product on other websites. A simple check in the search engines should reveal if there are any problems with the product. However beware of glowing reviews from other affiliates.
- Buy the product and use it for yourself. If you feel you got ripped off, then try and get a refund. This is easy with Clickbank products. If you don’t manage to get a refund all is not lost. You can still provide your visitors with good information on why they should avoid this product. This can help you gain trust for other products that you do recommend.
- Look at the very top sites in your niche for what products they are selling. For huge sites and blogs it is crucial that they sell good quality products that convert well. They have a big reputation to preserve, plus they stand to lose a lot of cash if they pick a poorly converting product. I know I’ve already said that products perform differently from different sites, but this does give you a good starting point on which to trial new products.
Final Thoughts
Basically you should treat a product like you are a buyer. Would you buy this product. If not, then it is likely that your visitors won’t either. Care about what you are trying to sell your visitors. If it is dodgy, then you might gain a reputation for selling dodgy products, and will struggle selling anything for a good deal of time.
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